Associate Degree in Professional Writing & Editing
RMIT University, Australia
Bachelor of Applied Science (Adventure Ecotourism)
Charles Sturt University, Australia. Humboldt State University, USA
Certificate IV in Outdoor Recreation (Abseiling, Lead Climbing & Hiking)
Wodonga TAFE, Australia
Copywriter (May 2020 – present)
Formed in the midst of a global pandemic, Brunch is a digital marketing agency for the beverage industry. We work with some of Australia’s most exciting wineries, breweries and retailers to position products where they belong – in the glass and on the palate.
The Intrepid Group
SEO copywriter (Jan – Mar 2020)
I took a fulltime role with the Intrepid Group as an SEO specialist in January 2020. I worked across the Intrepid Travel and Peregrine Adventures, primarily on destination and regional pages to improve Google rankings. Unfortunately, 2020 proved not to be the ideal time to be in the travel industry, and my position fell victim to Covid-19.
Brochure copywriter (Apr – Oct 2018)
I worked with a small team to write, edit and proofread the Intrepid Group’s brochures across three brands: Intrepid, Geckos and Peregrine. This required extensive research into destinations in Europe, the Americas, Asia and Australia, and presenting the information in an informative, readable manner, as well as working with a large number of stakeholders across the business.
Head copywriter (Oct 2016 – Dec 2017)
I was employed at Vinomofo, an online wine retailer, as a junior copywriter and eventually took on full responsibility for copywriting across the Australia, New Zealand and Singapore markets. My responsibilities included writing EDMs, working with the Wine Buying team to create product descriptions, writing and editing articles and managing email content. And tasting wine, of course.
Freelance writing (ongoing)
I’ve worked in a freelance capacity with brands including Intrepid Travel, Urban Adventures, Wandering the World, The Music and more, primarily in the travel and music industry. Please see my work page for more information.